ECOMMERCE

Overseeing the Cotton On websites for both the USA and Australia, with responsibility for merchandising guided by key ideas, visual merchandising, communications, and sales trends. Managed pricing and promotional strategies, collaborating closely with stakeholders to execute trade plans that achieved targeted sales and gross profit. Ensured best-practice reporting was used to generate insights and recommendations. Coordinated inventory management in line with sales and communications planning, and partnered with the photo studio for re-shoots or other requirements, while validating product for all digital marketing activities.